Creative
Optimization
Test, score, learn, and automatically improve creative performance.
GLG goes beyond traditional A/B testing, analysing individual creative components to understand what drives results. Through structured experimentation and intelligent recombination, it continuously generates and tests improved variations based on real audience performance.
Understand What Works. Improve What Comes Next.
GLG identifies the creative elements that influence performance and uses those insights to build and test stronger combinations.
Predictive Performance
Use AI-powered performance scoring to assess creative variations before launch and prioritise promising combinations for real-world testing.
Component-Level Performance Analysis
Measure how individual creative elements — headlines, images, calls to action, colours and formats — contribute to campaign performance, revealing what works and why.
Intelligent Creative Recombination
Combine high-performing creative components to generate improved variations, using statistical insights from previous experiments to guide each new round of testing.
Built on Experimentation, Not Guesswork
+40-60%
Higher performing creative variations identified through predictive scoring
+50%
Faster campaign optimization with automated recommendations
5x
Faster campaign creation and launch
Global
Multilingual campaigns for global audiences
Find Out What Really Drives Performance
See how GLG identifies high-performing creative components and continuously improves campaigns through structured experimentation and intelligent optimization.