Agentic Operational
Workflows
Run your campaigns on autopilot. GLG's agentic workflows bring together operational data, campaign performance, and AI-powered automation to help marketing teams respond faster to changing business conditions.
Real-World Signals. Smarter Advertising Decisions.
Explore how GLG can connect operational business data with marketing intelligence to help campaigns respond to changes in factors such as profitability, product availability, demand, and external conditions.
Revenue Protection
Monitor advertising performance against commercial targets, using predefined thresholds to identify when budget adjustments may be needed.
Product Availability
Connect inventory and availability data to campaign decisions, helping reduce promotion of unavailable products and prioritise offers that can be fulfilled.
Time, Seasonality & Weather
Adapt advertising activity to time-sensitive opportunities, seasonal demand, and external conditions such as weather or local events.
Always monitoring.
Ready to act.
GLG connects campaign performance with operational business signals to identify opportunities and recommend or trigger actions based on predefined goals, rules, and approval requirements.
Campaign performance
Monitor campaign performance, identify emerging opportunities, and automatically initiate appropriate responses within defined operating limits.
Audience and personalization
Identify changes in audience behaviour and use emerging insights to inform targeting and messaging.
Content and creative
Generate and optimize new creative variations using real campaign performance data.
Less manual intervention.
Faster response.
By connecting operational intelligence with campaign performance, GLG workflows help advertising decisions adapt to what's actually happening across the business.
Respond sooner.
Detect meaningful changes in performance and operational conditions, enabling faster campaign responses.
Operate at scale.
Coordinate workflows across multiple campaigns and channels without proportional increases in manual effort.
Stay in control.
Define goals, thresholds, and approval requirements to keep automated actions within agreed boundaries.
Improve continuously.
Use performance feedback to refine future decisions, creative variations, and campaign strategies.
Where intelligence
becomes action.
Learn how GLG connects operational business signals with marketing performance to enable faster, more informed advertising decisions.