Case Study
OrangeIvory CoastDigital Marketing & Banner Optimization
From opinion-led creative decisions to data-driven optimization.
Results & impact.
19.82%
Conversion rate
Increased
Engagement rate
180+
Banner variations tested
Rapid
Testing speed
Early
Winning variant detection
Client context.
Orange Ivory Coast uses web, display and social media for corporate marketing. Homepage banners and campaign creatives play a central role in customer engagement.
The challenge.
Slow banner iteration and limited experimentation made it difficult to identify effective creatives. Long validation cycles left decisions dependent on opinion.
GLG on Orange
Creative variations
Produced banner variations combining different visuals and copy.
Structured experiments
Compared creative approaches through A/B testing.
Winning layouts
Identified effective layouts using performance evidence.
Campaign optimization
Applied testing insights across campaigns.
What drove the results.
Broader visual experimentation expanded the creative approaches evaluated. Faster statistical validation identified winning variations earlier, while performance evidence guided optimization.
Key takeaway.
Test more. Learn faster. Optimize with evidence.
Use performance data to identify effective visuals and copy, then apply those insights to future campaigns.
“Thanks to their language platform, we have managed to generate sustainable revenue over time”
Raoul Yobouet
Marketing Director, OCI
Turn creative testing into stronger results.
Discover how GLG helps your team test more variations and optimize with confidence.