Case Study
Djezzy AlgeriaDigital Products & VAS Marketing
From manual campaigns to scalable experimentation.
Results & impact.
30.4%
Conversion rate
1000+
Variations tested
Higher
Spend efficiency
Reduced
Manual effort
Shorter
Time to statistical confidence
Client context.
Djezzy promotes digital products and value-added services through SMS, push notifications, paid media and social media.
The challenge.
Manual campaign creation, limited testing and fragmented performance data made it difficult to identify winning combinations.
GLG on Djezzy
Automated content generation
Created variations for ads, SMS, push notifications and social media.
Experimentation at scale
Tested multiple variations in parallel.
AI-driven optimization
Used performance insights to guide successive iterations.
Unified performance tracking
Centralized results to identify and refine winning combinations.
What drove the results.
Automated creative generation reduced manual effort. Parallel testing expanded the range of combinations evaluated, while a continuous optimization loop helped the team act on results. Unified analytics supported faster, better-informed decisions.
Key takeaway.
Success goes beyond good content: It depends on finding the best-performing combination quickly. GLG makes this process scalable by connecting content generation, experimentation and continuous optimization.
“We trusted C/ and adopted their software platform and revenues exceeded the targets!”
Karima Siniane
Chief Consumer Officer, Digital Services, Djezzy Algeria
Improve performance through extensive testing.
GLG connects content generation, experimentation and continuous optimization.
Turn campaign insights into better results.
Discover how GLG connects creative generation, testing and optimization.